Comments on: Blogs … a low cost, high return marketing tool for small business http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/ Sit back, chat, and light(en) up about marketing, disruption, innovation and the Web Thu, 19 Nov 2009 06:43:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ivan http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/comment-page-1/#comment-73 Ivan Mon, 17 Mar 2008 22:36:04 +0000 http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/#comment-73 Blogging does take time and application and its a slow build to gain momentum (vis my efforts here!). But that pretty much goes for just about every marketing medium. The opportunity for a blog unlike a 'campaign' is to create that direct connection with the customer, 'the conversation', that can underpin a brand. I reckon that blogging done well will have much more longevity in terms of marketing ROI than a paid search campaign for example - Ivan Blogging does take time and application and its a slow build to gain momentum (vis my efforts here!). But that pretty much goes for just about every marketing medium. The opportunity for a blog unlike a ‘campaign’ is to create that direct connection with the customer, ‘the conversation’, that can underpin a brand. I reckon that blogging done well will have much more longevity in terms of marketing ROI than a paid search campaign for example – Ivan

]]> By: julie power http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/comment-page-1/#comment-72 julie power Mon, 17 Mar 2008 02:26:40 +0000 http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/#comment-72 I agree about every company having a voice, but the choice is where you dedicate the resources. So many of the marketers I talk to do so many things and have so little time that the idea of taking on a blog (and you betcha, if the ceo writes one it will be the marketer pushing and prodding her to do it, or ghosting it) and the same goes for online communities and forums. There are a lot of marketers out there driving those vehichles when they are really meant to be driven by users or faithful customers. Blogs as you would know take time. I have been amazed by just how much time they eat up, esp. in the early stages as you try to hit the right tone, find the right material, make a connection with readers, and publicize. on that note, better get back to it. thanks for your interesting posts. julie I agree about every company having a voice, but the choice is where you dedicate the resources. So many of the marketers I talk to do so many things and have so little time that the idea of taking on a blog (and you betcha, if the ceo writes one it will be the marketer pushing and prodding her to do it, or ghosting it) and the same goes for online communities and forums. There are a lot of marketers out there driving those vehichles when they are really meant to be driven by users or faithful customers. Blogs as you would know take time. I have been amazed by just how much time they eat up, esp. in the early stages as you try to hit the right tone, find the right material, make a connection with readers, and publicize. on that note, better get back to it. thanks for your interesting posts. julie

]]> By: MartinF http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/comment-page-1/#comment-9 MartinF Thu, 03 Jan 2008 14:40:09 +0000 http://www.fumoir.com/2008/01/01/blogs-a-low-cost-high-return-marketing-tool-for-small-business/#comment-9 Interesting, I've just had a conversation around what a company could blog about, together with frequency of postings! I disagree with NYT, it's not a case of whether a company has enough to say, it's more about their willingness to become more open about their company and the products and services that they have. Every company has a voice, it's a case of whether they want to have an on-line one! Interesting, I’ve just had a conversation around what a company could blog about, together with frequency of postings!

I disagree with NYT, it’s not a case of whether a company has enough to say, it’s more about their willingness to become more open about their company and the products and services that they have.

Every company has a voice, it’s a case of whether they want to have an on-line one!

]]>