Comments on: How to make money from social networking (or not!) http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/ Sit back, chat, and light(en) up about marketing, disruption, innovation and the Web Thu, 19 Nov 2009 06:43:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: AOL buying Bebo might just pay off | The Fumoir http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/comment-page-1/#comment-69 AOL buying Bebo might just pay off | The Fumoir Sun, 16 Mar 2008 00:44:56 +0000 http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/#comment-69 [...] But if AOL just looks at Bebo’s enormous user base and then thinks it can pump ads into the community without a relevant context or engagement it will be sorely disappointed with the results as shown by Google. [...] [...] But if AOL just looks at Bebo’s enormous user base and then thinks it can pump ads into the community without a relevant context or engagement it will be sorely disappointed with the results as shown by Google. [...]

]]> By: Ivan http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/comment-page-1/#comment-16 Ivan Mon, 04 Feb 2008 23:28:47 +0000 http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/#comment-16 Microsoft does seem to be more sophisticated in the way they approach monetising social nets, but that does look like better segmentation and ad targeting. What are they doing beyond ads right now? What should be troubling the likes of Google is that some of the best examples of money making in consumer social nets, such as Kate Modern and lonelygirl15 are really just old-style serialised entertainment with a twist. I would have thought Yahoo! as a media company should be well-placed to do more here. Let's see! Microsoft does seem to be more sophisticated in the way they approach monetising social nets, but that does look like better segmentation and ad targeting. What are they doing beyond ads right now?

What should be troubling the likes of Google is that some of the best examples of money making in consumer social nets, such as Kate Modern and lonelygirl15 are really just old-style serialised entertainment with a twist. I would have thought Yahoo! as a media company should be well-placed to do more here. Let’s see!

]]> By: Jo Weston http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/comment-page-1/#comment-15 Jo Weston Mon, 04 Feb 2008 05:07:40 +0000 http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/#comment-15 I find it ironic that the economics of Social Networking are so much bigger than any potential advertising revenue from the sites themselves yet the latter keep pouring their brilliant minds into a channel that will likely never pay off. Google, Yahoo! et al should have realised this by now. Microsoft love'em or hate'em appear to have grasped this. You can bet that they're not focussing on the ad revenues when making their bid for Yahoo! I find it ironic that the economics of Social Networking are so much bigger than any potential advertising revenue from the sites themselves yet the latter keep pouring their brilliant minds into a channel that will likely never pay off. Google, Yahoo! et al should have realised this by now. Microsoft love’em or hate’em appear to have grasped this. You can bet that they’re not focussing on the ad revenues when making their bid for Yahoo!

]]> By: How to make money from social networking (or not!) - Affordable Website Marketing - Just another website promotion and online advertising weblog about seo and search engine marketing http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/comment-page-1/#comment-14 How to make money from social networking (or not!) - Affordable Website Marketing - Just another website promotion and online advertising weblog about seo and search engine marketing Sun, 03 Feb 2008 02:10:52 +0000 http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/#comment-14 [...] post by The Fumoir and syndicated by Internet Marketing [...] [...] post by The Fumoir and syndicated by Internet Marketing [...]

]]> By: How to make money from social networking (or not!) http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/comment-page-1/#comment-13 How to make money from social networking (or not!) Sun, 03 Feb 2008 00:30:49 +0000 http://www.fumoir.com/2008/02/02/how-to-make-money-from-social-networking-or-not/#comment-13 [...] unknown wrote an interesting post today onHere’s a quick excerpt [...] [...] unknown wrote an interesting post today onHere’s a quick excerpt [...]

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