BT Tradespace rocks Brighton
Oh we did so like to be beside the seaside!
For two days this week in Brighton, the BT Tradespace team, our development and marketing partners and customers shared, debated, informed and firmed up our plans for the next stage in our development. Exciting stuff and good fun too as Derek our Community Manager captured on the Tradespace blog.
The highlight had to be our field work where the whole team – everyone from developers, to experience architects, to marketers, to PR, to producers and programme managers – hit the streets and started talking to local businesses about the BT Tradespace proposition and how the tools of social media can help small businesses grow their business online.
In a telling sign of the times that SMEs are already on the case themselves, one of the companies we spoke to blogged about the experience of being ‘crashed’ by the BT Tradespace team. And yep, hands up I was the ‘senior tech/sales guy’!
The whole experience was a practical reminder that markets are conversations and conversations power commerce. All right, where next …


I’m a digital strategist and I like building new businesses. This blog is an opportunity for me to air some of the insights, issues and themes that I come across in the course of my work. I’d love for some/any of these to be picked up as part of the broader conversation on digital disruption.