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Today is the tenth anniversary of the publication of the Cluetrain Manifesto Order Viagra with No Prescription, .  The Cluetrainplus10 wiki is marking the event through inviting bloggers to write about one of the 95 theses of the original book, Viagra samples. Buy Viagra online cod,  It's a great initiative that should bring up some diverse and interesting perspectives on the book's precepts.  It's also a networked, purchase Viagra online, Where can i find Viagra online, distributed conversation bound by a common theme, very much in keeping with the Manifesto itself, comprar en línea Viagra, comprar Viagra baratos. Fast shipping Viagra, I put myself down for thesis 18 which is the subject of the rest of this post:

"18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity." .., Order Viagra with No Prescription. here goes

Business feels more comfortable seeing the customer as 'king' rather than as a peer, buying Viagra online over the counter. Buy cheap Viagra, After all, it's easier for the marketing dept, buy generic Viagra. Order Viagra from mexican pharmacy, of a company to objectify and bestow importance upon its customer as a segment (identifiable, but not easily actionable), online buy Viagra without a prescription, Where to buy Viagra, a target market, trend or latent need, Viagra trusted pharmacy reviews, Buy cheap Viagra, rather than go through the day-to-day, humdrum activity of talking to the people who consume its products and services, buy Viagra online cod. Order Viagra no prescription, The trouble is we as customers are down-to-earth republicans at heart and prefer to solicit the views of other people before we make a purchasing decision and indeed afterwards. Order Viagra with No Prescription,   Online communities are now an integral part of the early stages of the purchasing cycle and after-sales support process.  We consult them long before we go near the official web site of a business .., where can i buy Viagra online. Kjøpe Viagra på nett, köpa Viagra online,  it's been a very long time since I booked a hotel room without vetting it first through Tripadvisor.  And off-line we use our personal networks to find trusted suppliers for the jobs we need to get done, where to buy Viagra. Ordering Viagra online,  Some recent research from BT found that the biggest driver of new business leads for small businesses was still offline Word of Mouth - 70% of the sample got the majority of their business this way, going up to 88% for sectors such as professional services, real brand Viagra online.

Companies have everything to gain from tapping into the power of conversations both on and offline, Order Viagra with No Prescription. Fast shipping Viagra, The example of  Walkers Crisps cajun_squirrel_crispsis a good one.  They have run a campaign to get the public to suggest new flavours for crisps (1.2M entered!) and then vote on the finalists made into packets of crisps like the Cajun Squirrel pictured here, order Viagra from mexican pharmacy. Australia, uk, us, usa, You may think this is a cheesy viral ... I see it as a fantastic way for Walkers to become part of a fun, Viagra over the counter, Buy Viagra from mexico, creative and meaningful conversation with its customers that will reinvigorate its product line and sales. Order Viagra with No Prescription, The crisp company has made itself the subject of the conversation between its customers.

A related but alternative strategy is for a business to become the place of conversation for its customers, rx free Viagra, Viagra price, coupon, in other words a platform.  This is the approach of a community like Get Satisfaction for example, order Viagra online overnight delivery no prescription. Order Viagra from United States pharmacy, In contrast I see many of the large customer review sites that provide a platform for consumers to comment on a company, but limit the means of interaction/right of response of the business, purchase Viagra, Purchase Viagra online, as a flawed medium.  At the end of the day it doesn't help consumers if the subject of the conversation can't take part in it.  Yelp's recent change of policy to allow businesses to comment on reviews indicates that having a one-sided conversation is not the best way forward either for individuals or businesses, where can i order Viagra without prescription. Viagra for sale, The Cluetrain Manifesto ten years ago made a compelling case for markets to be seen as conversations that remains as valid today.  Business practice has yet to catch up with consumer behaviour, order Viagra online c.o.d, but the signs are positive and change is accelerating.

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Posted by Ivan Croxford on April 28, 2009

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3 Responses to “Order Viagra With No Prescription”

  1. Heather Yaxley said @ 28 Apr 2009 at 7:16 am:

    Do you really think that companies see their customers as king? Isn’t the real issue that they look down on the customer rather than seeing them as equal, let alone, vital for their businesses?

    The Walkers campaign is an interesting example, but has the company actually engaged with customers beyond sending them off doing its market research?

    If companies do engage with customers on review sites, how many will seek a genuine conversation rather than trying to fix the reviews in their favour?

    Have we really seen the mindset shift that Cluetrain called for?

  2. Ivan Croxford said @ 28 Apr 2009 at 3:41 pm:

    Yes, I do believe that today many companies are striving to be customer centred – to champion them in fact. But that doesn’t mean that they are engaging them as equals on terms that really matter to them. My view is the biggest offender is the marketing department that is blinded to customer engagement by the tricks of the trade: segmentation (always interesting rarely useful), focus groups and so on. For the ‘best’ businesses its misplaced efforts rather than intentions that are the issue today.

    I think the Walkers campaign did resonate with consumers and bring them into a dialogue with the company about the product. Sure, its a form of market research, but it was based on getting people interested and engaged. We’ll see post May 1 (when the campaign ends) how Walkers intends to follow up on this, but I think what they did with this campaign is commendable.

    If businesses seek to game the ratings or shout down customers on third party review sites, then that will inevitably reflect badly on them in the court of customer opinion. I think the job of the platform owner is to set the rules of engagement, and provide a place where people can have that discussion about and with a business on understood terms. It’s a very hard balance to get, but many businesses are already successfully doing this with tools like Get Satisfaction or Salesforce.com Ideas.

    I think the mindset of businesses (SMBs and Corporates) is changing and that change is accelerating thanks to the social web that is making online world more conversational. All that said there is a lot to do and let’s hope it doesn’t take another ten years for the job to be completed!

  3. Craig Newmark - Hilton sisters, Hot or Not? CluetrainPlus10 | Social Capital Value Add said @ 30 Apr 2009 at 3:11 am:

    […] 18. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. Ivan Croxford, The Fumoir, @croxy, The Cluetrain Manifesto is 10 today […]

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